In today’s competitive rental market, amenities can make or break a renter’s decision. Whether you’re managing a luxury unit in Los Angeles or a multifamily property in Ventura County, offering the right features can significantly reduce vacancy rates and increase tenant satisfaction.
As technology advances and lifestyles shift, tenant preferences are changing. If you’re a landlord or property owner looking to stay ahead, here are the five most in-demand amenities renters want in 2025—and how you can use them to your advantage.
🌿 1. Outdoor Spaces Remain a Top Priority
Since the pandemic, renters have shown a dramatic increase in demand for outdoor living areas. In fact, searches for rentals featuring “outdoor space” have surged over 140% in the past year alone.
What renters want:
- Private patios and balconies
- Community gardens or rooftop terraces
- Shared lounging or dining areas
- Outdoor games like basketball, cornhole, or ping pong
Pro tip: Even small investments like adding outdoor seating or enhancing landscaping can make a big impact.
🏋️ 2. On-Site Fitness Centers Are a Must-Have
While gyms have always been popular, Gen Z and Millennials are driving renewed demand for on-site fitness amenities. A staggering 82% of renters now prioritize access to a fitness center when selecting their next home.
What renters love:
- 24/7 access
- Clean, modern equipment
- Yoga or spin studios
- Outdoor fitness areas or walking trails
If space or budget is tight, consider offering discounted gym memberships to nearby fitness centers as an alternative perk.
🌐 3. High-Speed Internet is Non-Negotiable
In the era of remote work, online education, and digital entertainment, connectivity is everything. An overwhelming 91.7% of renters say high-speed internet is essential—and many won’t even tour a property without it.
How to stay competitive:
- Ensure your building supports fiber-optic or gigabit-speed internet
- Include internet as part of the lease
- Promote “remote work-ready” units in your marketing
Renters see reliable internet not as a luxury, but as a baseline utility—just like water or electricity.
🔐 4. Smart Security Features Create Peace of Mind
Safety is still one of the top concerns for renters, and tech-enabled solutions are becoming the new standard. 71% of renters say smart security features influence their rental decisions.
Consider installing:
- Smart locks and keyless entry systems
- Video doorbells
- Motion-sensor lighting
- Security cameras in common areas
These upgrades not only appeal to tenants, they also help protect your property and reduce liability.
🧺 5. In-Unit Laundry is a Dealbreaker for Many Renters
Gone are the days when tenants were willing to trek to a shared laundry room or off-site laundromat. Today, 75% of renters consider in-unit laundry a must-have and may reject properties that don’t offer it.
Options to consider:
- Stackable washer-dryer units in smaller apartments
- Installing hookups where possible
- Renovating to include compact laundry appliances
This amenity can directly improve tenant satisfaction and increase rental value.
✅ Give Renters What They Want — and Watch Your Vacancy Rates Drop
No matter the size or style of your property, the right amenities can make all the difference in attracting and retaining great tenants. Even small upgrades—like adding a smart lock or installing a Wi-Fi extender—can give your property a modern edge.
📣 Need Help Boosting Your Property’s Appeal?
At Boutique Property Management, we specialize in helping landlords across Los Angeles and Ventura Counties stay ahead of market trends. From recommending strategic upgrades to handling day-to-day operations, our team ensures your rental stands out—and stays filled.👉 Contact us today to learn how we can help you maximize your rental income with the amenities renters actually want.